This project involved creating sample spreads for South Coast Plaza’s marketing book, including concept development, layout design, and still-life photography. The work combined elegant design and visual storytelling to effectively showcase the brand, products, and experiences in a polished, cohesive format suitable for marketing and client presentation purposes.
This project involved creating a thank-you piece for Trinitas Regional Medical Center, featuring heartfelt messages from patients acknowledging the care and service provided by the hospital. The design focused on emotional storytelling and visual clarity, celebrating patient experiences while reinforcing the center’s commitment to compassionate healthcare.
This project involved creating content for L’Oréal Careers, highlighting the brand’s commitment to providing opportunities that allow employees to grow without limitations. The campaign focused on engaging messaging and visual design that emphasized flexibility, career development, and a culture that encourages innovation, helping attract top talent to the organization.
This project involved designing in-store retail posters for Hugo Boss, promoting the brand’s new Grand Prix Collection. The visuals combined sophisticated design, bold imagery, and clear messaging to attract attention, elevate the in-store experience, and drive consumer engagement with the collection.
Retail in-store wraps that lead you to explore and find everything RHC had to offer.
This project involved concepting and designing a new campaign for MATRIX, a leading professional haircare and hair color brand. The campaign combined sharp photography, strong graphic layouts, expert styling, and striking models, elevating the brand’s visual identity and helping MATRIX reach number one under the L’Oréal Division. I contributed from concept to creation, designing layouts, directing on set, and overseeing stylist, wardrobe, and photographer selection, ensuring a cohesive and high-impact campaign that positioned the brand at the forefront of the professional haircare market.
This project supported Matrix’s Oil Wonders campaign, highlighting the brand’s innovation of incorporating ancient oil rituals into a new line of products. I contributed from concept to creation, designing layouts, directing on set, and overseeing stylist, wardrobe, and photographer selection. The campaign combined compelling visuals, creative storytelling, and strategic execution to effectively communicate the product’s unique benefits and brand positioning.
This project supported Matrix’s Color Insider campaign, highlighting the brand’s advanced color delivery system. I contributed from concept to creation, designing layouts, directing on set, and overseeing stylist, wardrobe, and photographer selection. The campaign combined striking visuals, strategic design, and creative storytelling to effectively communicate the innovation and performance of Matrix’s color products.
